Leading international sports marketing agency Nimbus Sport has been appointed by A1 Team India to manage their commercial and sponsorship rights. The new World Cup of motorsport, A1 Grand Prix, has 25 teams from across the world taking part in the event. The first race will be held at Brands Hatch, England on September 25, 2005.
The India franchise has been secured by Indian-born South African tycoon Atul Gupta in partnership with Bollywood star Anil Kapoor. The official launch of Team India will follow in July end.
It is expected that the commercial revenues of A1 Grand Prix Team India will exceed $25 million in the first two seasons. Only a handful of Indian companies will win the rights to sponsor the A1 Grand Prix Team India car. Nimbus Sport has decided, in consultation with A1 Grand Prix, that Indian companies/brands will be given exclusive sponsorship access to enable a true nationalistic feel to Team India.
On the development, Gupta said, “A1 Team India Motorsport is pleased to make a meaningful contribution towards the growth and development of the motor sports sector in India. We are very excited to be working with India's leading sports marketing company to ensure that the A1 brand and that of A1 Team India is strongly positioned within Indian sports and in generating national pride.”
Coming close on the heels of Nimbus Sport's appointment by the Asian Bowling Tour and the Mumbai Cricket Association, this is Nimbus Sport's third major win in the past few weeks. Meanwhile, a major football partnership is expected to be announced by Nimbus Sport in the coming weeks.
Expressing his pleasure over the association, Harish Thawani, Chairman, Nimbus Sport, said, “Nothing has excited us at Nimbus Sport, since the Cricket World Cup, more than the A1 Grand Prix. Racing is an easy sport to follow, and the nationalistic fervour will drive A1 GP far beyond the SEC A profile of F1 right into the Indian middle class' hearts.”
All races will be broadcast on ESPN Star Sports. The races are expected to be on weekends only, adding to the phenomenal viewership potential.