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Nimbus Sports enters into multiple deals with the Indo-Aus Future Cup kicking off

Nimbus Sports enters into multiple deals with the Indo-Aus Future Cup kicking off

Author | exchange4media Mumbai Bureau | Saturday, Sep 29,2007 9:36 AM

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Nimbus Sports enters into multiple deals with the Indo-Aus Future Cup kicking off

Nimbus Sports has entered into an exclusive agreement with Channel 2 Group Corporation to provide content of all matches being played under the aegis of BCCI, Live on television and radio. At the same time, the sports channel has also signed a contract with Australia’s leading sports network Fox Sports to provide exclusive Live coverage of the seven ODIs and one Twenty20 match of the Future Cup India-Australia series.

Nimbus Sports’ deal with Channel 2 Group Corporation will continue till March 2010, and kicks off with the Future Cup India-Australia series, which includes seven ODIs and one Twenty20 match, with the first ODI to be played in Bangalore on September 29. This Australia tour of India will conclude with a specially scheduled blockbuster Twenty20 match to be played on October 20 in Mumbai.

The channel’s deal with Channel 2 Group Corporation will enable TV viewers and radio listeners in Kenya, South Africa and the UK to enjoy Live cricket content from India. Ajay Sethi, Chairman, Channel 2 Group Corporation, said, “Nimbus Sports has very exciting cricketing content to offer, and we are happy to share it with our viewers and listeners. With our strong network support, will be able to reach out to the target audiences and entertain them, beginning with the upcoming India-Australia series this month.”

Commenting on the deal with Fox Sports, Digvijay Singh, CEO, Nimbus Sports, said, “We are excited to partner with Australia’s leading sports subscription TV network to present the Australian viewers with the coverage of their most popular sport. We are looking forward to our cooperation with Fox Sports and hope that cricket fans will enjoy an exciting and competitive series.”

The broadcast sponsors for the Future Cup India-Australia ODI series includes Hero Honda, Future Group, Reliance Mobile and Pidilite. The associate broadcast sponsors are LG, Intel, Perfetti and S Kumar’s, while the other associate sponsors are LG, S Kumar’s, HDFC Standard Life Insurance, Ultratech and INX Media.

For the first time ever, a sports channel has signed a data sponsor, in the form of Standard Chartered, which will be the data sponsor for both the series.

Tags: e4m

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