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Nimbus Sport to distribute international rights of India-Lanka and India-SA cricket series

24-October-2005
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Nimbus Sport to distribute international rights of India-Lanka and India-SA cricket series

The Board of Control for Cricket in India (BCCI) and Nimbus Sport International Pte Ltd, Singapore, have reached an agreement, whereby Nimbus Sport will distribute all media rights outside India for the forthcoming India vs Sri Lanka and India vs South Africa Series being played in India in October and November 2005. Nimbus Sport will also distribute internet and mobile rights worldwide.

Earlier this month, Nimbus Sport had produced and distributed the Challenger Trophy 2005, and this event, which became the first Domestic Indian Cricket Tournament to be distributed worldwide, and was seen live in North America, UK, Europe, the Middle East and Hong Kong, apart from India, and also had streaming coverage on the Internet.

Said BCCI President, Ranbir Singh Mahendra, “We are assured that fans of Indian cricket across the world will be able to enjoy the exciting cricket in store in these two series.”

The BCCI distribution deal further enhances Nimbus Sport’s portfolio to cricket rights management coming off the back of its recent contract with the Pakistan Cricket Board to manage sponsorship and signage for five series over three years starting January 2006 and its three-year three-event deal to manage all rights of the Afro Asia Cup, apart from its on going contract (from GCC) to manage media and sponsorship rights of ICC events, including the ICC Champion’s Trophy 2006 and the ICC Cricket World Cup 2007.

Said Digvijay Singh, CEO, Nimbus Sport, “We are delighted to be working with the BCCI – the unique circumstances at this time are a challenge that we relish, and we have every intention of demonstrating once again that our global distribution abilities and speed of execution are major organisational strengths that sporting federations can rely upon to deliver results, every time”.

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