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Nimbus Sport to broadcast live TV coverage of Indian cricket in 5 major and 4 secondary territories

Nimbus Sport to broadcast live TV coverage of Indian cricket in 5 major and 4 secondary territories

Author | exchange4media Mumbai Bureau | Friday, Feb 24,2006 8:00 AM

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Nimbus Sport to broadcast live TV coverage of Indian cricket in 5 major and 4 secondary territories

Nimbus Sport’s official communiqué has confirmed that it has reached agreements with leading broadcast platforms in major territories in the US, Canada, the Caribbean, the UK and the Middle East to broadcast live television coverage of Indian cricket starting with the March-April 2006 England tour.

It has also reached agreements for broadcast in secondary territories like Singapore, Malaysia, Bangladesh and Sri Lanka. In addition, for the first time ever, broadcast arrangements have been reached for new territories such as Greece and Fiji.

Nimbus has also concluded radio broadcast arrangements in the UK and the Middle East. In India, Nimbus has reached an arrangement for multiple broadcast platforms and from the ODI part of the England tour shall also offer multiple language commentary feeds.

The contracting process for most of these deals is expected to be completed by February 27, following which, details of the broadcast platforms in each territory shall be announced.

Said Digvijay Singh, CEO, Nimbus Sport, “The combined reach of the various broadcast platforms will provide an unprecedented reach for showcasing Indian cricket, in addition to keeping Nimbus on track for its revenue targets.”

Tags: e4m

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