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Nimbus Sport signs North America cricket telecast deal with EchoStar

01-March-2006
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Nimbus Sport signs North America cricket telecast deal with EchoStar

Nimbus is in the process of completing the list of broadcast partners for Indian cricket for four years starting with the India-England cricket series starting March 1. Nimbus Sport has zeroed on EchoStar Satellite LLC for the North America region.

EchoStar Satellite LLC has been granted exclusive broadcast rights of Indian cricket from March 2006 to March 2010. The rights include television, radio and broadband for the territory of North America. Ten international cricket series and four domestic cricket seasons are included in the package, starting with the India-England series in March 2006.

Announcing the deal, Digvijay Singh, CEO, Nimbus Sport, said, “EchoStar’s Dish Network is the leading DTH platform in the US for South Asian viewers, and we are pleased that Indian cricket will be showcased on the biggest platform.”

Michael Kelly, Executive Vice-President, EchoStar, said, “EchoStar is pleased to reach an agreement with Nimbus Sport to provide exclusive North American rights to broadcast through radio, television and broadband the BCCI’s 2006-10 cricket matches occurring on Indian soil. Already an active distributor of cricket for more than 10 years to the South Asian and cricketing community living in the Americas and the US leader in importing international television channels, EchoStar continues to demonstrate its commitment to the success of the sport of Cricket in North America.”

Meanwhile, on just Day 2 of business discussions, Nimbus has contracted two more broadcast sponsors – General Motors and IndianOil – taking the total signed on to five broadcast sponsors. Reliance Infocomm, TVS, and Coca-Cola had signed on February 27. Virtually all on air properties have also been sold out.

Said Raju Udupa, VP-Media Solutions, Nimbus, “With five of the eight broadcast sponsorship positions already booked, the ODI series inventory over 80 per cent sold out and the Test Series booked over 70 per cent, the market has clearly given a thumbs up to cricket, our choice of platforms and the pragmatic rates we have offered.”

It is expected that the last three broadcast sponsorship positions would be contracted in the next couple of days and would come on from the 2nd Test.

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