Nimbus Sport pips TWI to bag TV production rights for BCCI cricket

Nimbus Sport pips TWI to bag TV production rights for BCCI cricket

Author | exchange4media Mumbai Bureau | Friday, Feb 10,2006 8:13 AM

Nimbus Sport pips TWI to bag TV production rights for BCCI cricket

The Board of Control for Cricket in India (BBCI) has awarded Nimbus Sport the television production contract for all domestic and international cricket matches involving the Indian cricket team for four years from March 2006 till March 2010.

The tender process for appointment of a television production company for BCCI cricket concluded on February 9. Three companies had submitted tenders and the BCCI Marketing Sub Committee scrutinised the bids and concluded that two bidders (Nimbus and TWI) had the requisite qualifications and experience as per the conditions listed in the Invitation to Tender.

In the financial bids, Nimbus Sport quoted less than TWI in both the HDTV based package and the SDTV based package, and being the lowest cost bidder, BCCI awarded the production contract to Nimbus Sport.

Lalit Modi, Chairman of the BCCI Marketing Sub Committee on the television contract, said, “BCCI in its quest for development of cricket in India wishes to provide cricket fans the best viewing experience. With Nimbus Sport’s excellent track record and very competitive cost, BCCI has secured for itself and its fans a fantastic level of television coverage never before seen in India cricket.”

Nimbus Sport has previously produced for three years (2001-03) India’s international cricket matches for television and has been the producer of the world feed of several other international cricket events as well, including the ICC Champions Trophy 2002 and the customised feeds of the ICC Cricket World Cups in 1999 and 2003.

Expressing his delight on winning the contract, Harish Thawani, Chairman, Nimbus Sport, said that the team was looking forward to delivering to viewers across the world a never before seen standard of cricket coverage.

From the second series in this four-year contract, Nimbus Sport will produce for BCCI the first ever HDTV production of cricket in the world.

To explain the contractual win in details, despite a considerably higher technical specifications issued by BCCI compared to previous series, such as increase in cameras from 21 to 25, inclusion of Hawkeye or equivalent, Zoomer, Ruler, etc; BCCI has achieved an approx SDTV cost per day of coverage of international cricket of less than $96,000 compared to the recent India-Sri Lanka and India-South Africa ODI series, where BCCI had paid approx $125,000 per day. The reduction in cost is despite the fact that current contract with Nimbus Sport is for the next four years and costs will escalate every year, but BCCI has managed to secure a fixed price for four years.

Even the HDTV quote ($102,000 per day) of Nimbus Sport works out to less on a per day basis than that paid out by BCCI on the above mentioned series for SDTV.

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