Nimbus organises 6-channel broadcast line-up for Summer Series

Nimbus organises 6-channel broadcast line-up for Summer Series

Author | exchange4media Mumbai Bureau | Thursday, Jun 14,2007 9:00 AM

Nimbus organises 6-channel broadcast line-up for Summer Series

Nimbus has announced an extensive broadcast plan for the forthcoming Summer Series that comprises six one-day internationals (ODIs) of the Future Cup and the Future Friendship Cup. The broadcast plan includes six channels, wherein the matches will be shown in five languages. The Summer Series have five India matches, against Pakistan, South Africa and Ireland.

The five-language commentary options include SAB TV with commentary in Hindi, Neo Sports in English, Sun News in Tamil, Gemini News in Telugu, and Udaya Varthalugu in Kannada. Additionally, as per the Sports Act 2007, the five India matches of the series will also be broadcast live on Doordarshan.

Yannick Colaco, Senior VP, Nimbus Sport, said, “Nimbus has been a pioneer in the marketing of sports rights, and we are delighted about introducing another first in cricket marketing in India. The multi-channel, multi-language broadcast on this scale is a first for cricket in India and provides viewers with live cricket at an extraordinary level of customisation. Indian cricket fans across the country have a choice like never before.”

The matches of the Summer Series will begin at 3.15 pm IST. The schedule for the event will see India against Ireland on June 23, South Africa versus Ireland on June 24, India versus South Africa on June 26, India versus South Africa on June 29, and then again on July 1. The final match of is India versus Pakistan, which is the Future Friendship Cup, will be on July 3.

As is known, Nimbus had earlier acquired media rights for the four India matches in the Summer Series from the BCCI and the two Ireland matches from the Irish Cricket Union.

Tags: e4m

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