Barely out of the telecast trouble, private sports broadcaster Nimbus has again landed in the I&B Ministry loop, which has issued a showcause notice to the channel for allegedly showing racist advertisements during the recent India-West Indies one-dayers.
"The channel was served the notice on February 14 and it has to reply to the showcause by February 18," said a senior ministry official.
The ministry took cognizance of media reports about an ad during the matches with the punchline "It’s tough being a West Indian in India", that had racial overtones as it showed the West Indians in poor light because of their skin colour.
The punishment for the offense can vary from tendering an unconditional apology or even cancellation of the uplinking-downlinking licence of the channel.
Earlier, Nimbus came under fire from the ministry for not giving the live cricket feed to Prasar Bharati during the one-dayers. On February 15, the Delhi High Court directed Nimbus to share live telecast with Prasar Bharati without the seven-minute delay.