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Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

21-January-2017
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Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

The third edition of the exchange4media Prime Time Awards concluded today with Nike taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running. Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year.

The Prime Time Awards were presented by & TV and powered by Zee Media.

Madison India won 4 Bronze metals and 9 Silver metals, the most for any media agency. These included Silver wins for their “Shades of White” campaign for Raymond, “Har Ghar Kucch Kehta Hai” for Asian Paints, Saffola Active with Movie " Ki & Ka " for Marico India, “Roz Subah Bolo GoodKnight” for Godrej Consumer Products, “Tata Salt Rio Olympics Namak ke Waaste” for Tata, “TVS StaR City+ Rocks the Lungi Dance in TN, AP & Karnataka” for TVS Motors and “Nihar Naturals I am Capable” for Marico.

Publicis won 3 Gold metals, 1 Silver metal and 1 Bronze metal. It won Golds for the campaigns “If it's good for a giant, it's good for me” for Ambuja Cement (2) and “Hotel Look kar befikar book kar” for Makemytrip.

Star India won the most metals for a broadcaster, ending the night with 3 Gold metals, 5 Silver metals and 1 Bronze metal.

Contract Advertising, which won the Advertising Agency of the Year last year, ended the night with 2 Silver and 2 Bronze metals.

The exchange4media Prime Time Awards is a platform which gives recognition to the excellent work done by brands, media and creative agencies and broadcasters alike on TV campaigns. The awards were given after the jury members went through the shortlisted entries (selected by the pre-screening jury).

The complete list of winners can be seen below:
 

S.NO. Category Sub-Category Entry Name Entrant Client Metal
1 A. Best Creative Advertising - Single Ad or Campaign A01. Automotive Products & Services The New Age XUV500 FCB Interface Mahindra & Mahindra Ltd BRONZE
3 A. Best Creative Advertising - Single Ad or Campaign A01. Automotive Products & Services Droom Contract India Droom Technology Pvt. Ltd. SILVER
6 A. Best Creative Advertising - Single Ad or Campaign A01. Automotive Products & Services Volkswagen Ameo Launch DDB Mudra Group Volkswagen Group Sales India Pvt. Ltd. GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
4 A. Best Creative Advertising - Single Ad or Campaign A02. Banking, Financial Services and Insurance (BFSI) HDFC Life Memories for Life HDFC Standard Life Insurance Company Limited HDFC Standard Life Insurance Company Limited GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
5 A. Best Creative Advertising - Single Ad or Campaign A03. Consumer Durables It's Personal JWT India Godrej Security Solution BRONZE
1 A. Best Creative Advertising - Single Ad or Campaign A03. Consumer Durables Samjhe Kya/Aap Samajthe Nahi Contract India Asian Paints Limited BRONZE
3 A. Best Creative Advertising - Single Ad or Campaign A03. Consumer Durables If it's good for a giant, it's good for me Publicis India Ambuja Cement Ltd. GOLD
2 A. Best Creative Advertising - Single Ad or Campaign A03. Consumer Durables Cello Butterflow - Lamba Naam JWT India Cello Plastic Products Ltd GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
4 A. Best Creative Advertising - Single Ad or Campaign A04. Corporate Image Star Plus Refresh Nayi Soch Star India Pvt. Ltd. Star Plus GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
4 A. Best Creative Advertising - Single Ad or Campaign A05. CSR & Social Welfare Breast Cancer Awareness Star India Pvt Ltd Star Plus SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
5 A. Best Creative Advertising - Single Ad or Campaign A06. E-Commerce & Web Services Crossing the Lakshmana Rekha Publicis India Urbanclap Technologies Pvt Ltd BRONZE
3 A. Best Creative Advertising - Single Ad or Campaign A06. E-Commerce & Web Services Friends of Fashion Myntra Myntra Designs Pvt. Ltd. SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
2 A. Best Creative Advertising - Single Ad or Campaign A07.Entertainment & Media Star Plus Refresh Nayi Soch Star India Pvt.Ltd Star Plus SILVER
11 A. Best Creative Advertising - Single Ad or Campaign A07.Entertainment & Media ITS NOT FOOTBALL ITS WAR JWT India SONY PICTURES NETWORK INDIA PVT LTD SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
2 A. Best Creative Advertising - Single Ad or Campaign A08. FMCG - Personal & Home Care LAL HIT - Cockroach Chupega toh bhi nahi bachega Godrej HIT Godrej Consumer Products Pvt. Ltd. BRONZE
1 A. Best Creative Advertising - Single Ad or Campaign A08. FMCG - Personal & Home Care Kyunki ghar ke har kone mein hai Danger Godrej Consumer Products Pvt. Ltd. Godrej Consumer Products Pvt. Ltd. BRONZE
4 A. Best Creative Advertising - Single Ad or Campaign A08. FMCG - Personal & Home Care Ragdo Mat, Take it Ezee Godrej Consumer Products Pvt. Ltd. Godrej Consumer Products Pvt. Ltd. SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
6 A. Best Creative Advertising - Single Ad or Campaign A09. Food & Beverages A pizza takes on burger giants Contract India Jubilant Foodworks BRONZE
7 A. Best Creative Advertising - Single Ad or Campaign A09. Food & Beverages Pepsi Thi Pi Gaya : Hunger Strike JWT India Pepsico SILVER
1 A. Best Creative Advertising - Single Ad or Campaign A09. Food & Beverages Smartness Wali Sweetness Contract India Zydus Wellness SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
4 A. Best Creative Advertising - Single Ad or Campaign A010. Jewellery, Fashion & Lifestyle Ek heera apke heere ke liye JWT India Forevermark Diamonds Private limited BRONZE
1 A. Best Creative Advertising - Single Ad or Campaign A010. Jewellery, Fashion & Lifestyle Raymond-Shades Of White Madison India Raymond Limited BRONZE
2 A. Best Creative Advertising - Single Ad or Campaign A010. Jewellery, Fashion & Lifestyle Queen of hearts Titan Company Ltd Tanishq GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
1 A. Best Creative Advertising - Single Ad or Campaign A011. Retail Raymond-Shades Of White Madison India Raymond Ltd. SILVER
3 A. Best Creative Advertising - Single Ad or Campaign A011. Retail Endless Ways Out JWT India Landmark Group - Lifestyle International Pvt. Ltd. GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
2 A. Best Creative Advertising - Single Ad or Campaign A013. Travel, Tourism & Leisure SpiceMax and Hot Meals Publicis India Spicejet Ltd SILVER
4 A. Best Creative Advertising - Single Ad or Campaign A013. Travel, Tourism & Leisure Hotel Look kar befikar book kar Publicis India Make my trip (India) Pvt Ltd GOLD
1 A. Best Creative Advertising - Single Ad or Campaign A013. Travel, Tourism & Leisure MMT_HotelCampaign MakeMyTrip Make my trip (India) Pvt Ltd GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
1 A. Best Creative Advertising - Single Ad or Campaign BEST CAMPAIGN If it's good for a giant, it's good for me Publicis India Ambuja Cement Ltd. GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
3 B. Best Media Strategy B01. Best Integrated TV Campaign Vodafone SuperNet Ogilvy Vodafone India BRONZE
2 B. Best Media Strategy B01. Best Integrated TV Campaign Har Ghar Kucch Kehta Hai Madison India Asian Paints Ltd SILVER
1 B. Best Media Strategy B01. Best Integrated TV Campaign Nike - Dada Ding Mindshare Nike India Pvt. Ltd. GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
5 B. Best Media Strategy B03. Best Integration of Brand & Movie Saffola Active with Movie " Ki & Ka " Madison India Marico Ltd. SILVER
4 B. Best Media Strategy B03. Best Integration of Brand & Movie ABP News and Jai Gangaajal association ABP News Network ABP News SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
4 B. Best Media Strategy B04. Best Integration of Digital Content with TV CEAT Chase The Monsoon-3 Madison India CEAT LTD BRONZE
2 B. Best Media Strategy B04. Best Integration of Digital Content with TV Girl in the City Mindshare Castrol India Limited SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
1 B. Best Media Strategy B05. Best Use of Entertainment Channel Har Ghar Kucch Kehta Hai Madison India Asian Paints Ltd BRONZE
2 B. Best Media Strategy B05. Best Use of Entertainment Channel Roz Subah Bolo GoodKnight Madison India Godrej Consumer Products Limited SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
5 B. Best Media Strategy B06. Best Use of Influencers/Celebrities Rock the Spotlight with Livon Madison India Marico Ltd. BRONZE
2 B. Best Media Strategy B06. Best Use of Influencers/Celebrities Nike - Dada Ding Mindshare Nike India Pvt. Ltd. GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
3 B. Best Media Strategy B07. Best Use of Kids/Knowledge/Lifestyle Channel Finger Sport to Physical Sport Mindshare Star India Pvt. Ltd. SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
1 B. Best Media Strategy B08. Best Use of News Channel Tata Salt Rio Olympics Namak ke Waaste Madison India Tata Chemicals Ltd. SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
2 B. Best Media Strategy B09. Best Use of Regional Entertainment Channel TVS StaR City+ Rocks the Lungi Dance in TN, AP & Karnataka Madison India TVS Motor Company SILVER
3 B. Best Media Strategy B09. Best Use of Regional Entertainment Channel Nihar Naturals I am Capable Madison India Marico Ltd. SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
5 B. Best Media Strategy B010. Best Use of Sponsorship/Best Branded Content Tata Salt Rio Olympics Namak ke Waaste Madison India Tata Chemicals Ltd. SILVER
2 B. Best Media Strategy B010. Best Use of Sponsorship/Best Branded Content Har Ghar Kucch Kehta Hai Madison India Asian Paints Ltd SILVER
8 B. Best Media Strategy B010. Best Use of Sponsorship/Best Branded Content Nike - Dada Ding Mindshare Nike India Pvt. Ltd. GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
3 B. Best Media Strategy B011. Best Use of Sports channel Aaj Manao No1 Yaari Mindshare United Spirits Ltd BRONZE
2 B. Best Media Strategy B011. Best Use of Sports channel Maruti Suzuki Vitara Brezza - IPL Initiative Media Maruti Suzuki India Ltd. SILVER
5 B. Best Media Strategy B012. Targetted Advertising Santoor Soap Amagi Wipro Bronze
2 B. Best Media Strategy B012. Targetted Advertising Dalda Amagi Bunge India-Dalda and Gagan brands Silver
8 B. Best Media Strategy B012. Targetted Advertising Nescafe Classic Amagi Nestle Gold
S.NO. Category Sub-Category Entry Name Entrant Client Metal
1 C. Best Broadcaster Awards C01. Best Program Launch ABP News MahaRamlila ABP News Network ABP News BRONZE
4 C. Best Broadcaster Awards C01. Best Program Launch POW Campaign Star India Pvt. Ltd. Star Plus BRONZE
S.NO. Category Sub-Category Entry Name Entrant Client Metal
1 C. Best Broadcaster Awards C02. Best Program Promotion POW Campaign Star India Pvt. Ltd. Star Plus SILVER
2 C. Best Broadcaster Awards C02. Best Program Promotion Naamkarann Campaign Star India Pvt. Ltd. Star Plus SILVER
S.NO. Category Sub-Category Entry Name Entrant Client Metal
1 C. Best Broadcaster Awards C03. Best Consumer Marketing Strategy Siya Ke Ram Campaign Star India Pvt. Ltd. Star Plus BRONZE
3 C. Best Broadcaster Awards C03. Best Consumer Marketing Strategy Star Plus Tamanna Star India Pvt. Ltd. Star Plus GOLD
4 C. Best Broadcaster Awards C03. Best Consumer Marketing Strategy POW Campaign Star India Pvt. Ltd. Star Plus GOLD
S.NO. Category Sub-Category Entry Name Entrant Client Metal
3 C. Best Broadcaster Awards C04. Best Trade Marketing Strategy ABP News Distribution - Ye Dosti(Next Level) ABP News Network ABP News BRONZE
S.NO. Category Sub-Category Entry Name Entrant Client Metal
3 C. Best Broadcaster Awards C05. Public Awareness Savdhaan India Star India Pvt. Ltd. Life OK SILVER
  Prime Time Luminary Award Josy Paul Chairman & Chief Creative Officer GOLD    
S.NO. Category Sub-Category Winner      
1 Excellence Awards Advertiser of the Year Nike India Pvt. Ltd. GOLD    
2 Excellence Awards Advertising Agency of the Year Publicis India GOLD    
3 Excellence Awards Media Agency of the Year Madison India GOLD  

 

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