Following its former ‘Pakda Pakdi Contest’ that was an on-air initiative, Nickelodeon has now launched another initiative for its summer promotion called ‘Nick Fundoo Superstar Contest’. The four-week promotions begin from May 7 and end on June 3. Nick has roped in television celebrity Mona Singh as its brand ambassador for the promotion. This promotion will culminate with four winners from India, who will get a chance to star in a Nick Music Video with Mona Singh and Nick cartoon stars.
Channel officials informed that for Nick, all children are superstars and therefore there will be no auditions, no tests, no judges and no jury. The channel has also signed on musicians Vishal-Shekhar to compose the music, while Swanand Kirkire will pen in the lyrics. Bosco Bhandarkar will direct the music video.
Commenting on the promotion, Nina Elavia Jaipuria, Vice President and General Manager, Nick India, said, “Nick has always believed that all kids are equal and equally talented, and ‘Nick Fundoo Superstar Contest’ is a true reflection of that philosophy. Through this promotion, Nick gives all kids in India an equal opportunity to realise one of their dreams: to be on television and be famous.”
Nick has planned a 360-degree campaign around the promotion, comprising on-ground activation, print, online, in-theatres and television. On ground, there would be a fleet of eight Nick wagons that will tour 38 cities. The contest will be promoted across Networks like ZEE, Star, Sony and Ten Sports.
While the contest will be presented by Zapak.com and co-presented by Dettol, associate sponsors include Cadbury Bournvita, Godrej Jumpin, Kellogg’s Chocos, Colgate Dental Cream, McDonald’s, Lancer shoes and YO Bikes.