Top Story

e4m_logo.png

Home >> Media - TV >> Article

Nick India fortifies retail plans with strategic pact with Simba Toys

28-September-2010
Font Size   16
Nick India fortifies retail plans with strategic pact with Simba Toys

Nick India has tied up with Simba Toys India, the India arm of German manufacturing toy maker Simba Dickie Group, to launch one of their most popular brands, called ‘Squap’, in India.

Nick India currently retails brands in around 35 categories, while MTV has around 6-7 categories.

Commenting on the development, Sandeep Dahiya, Senior Vice President, Consumer Products, Viacom18 Media, said that as far as Squap was concerned, it cut across age groups and appealed to both children and the youth. Keeping that in mind, the marketing plan for this brand will involve the use of both Nick India and MTV. Both these companies have a licensing and marketing agreement as far as this brand is concerned.

Besides the promotion on the channels, BTL activities are being planned in 8-10 cities in mid-October, where the two separate age groups will be targeted. Characters from Nick India as well as MTV VJs will be part of this campaign.

Squap is available in conventional and multi-retail outlets such as Hamleys, Landmark and Shoppers Stop, among others across the country.

While Squap has been available in other parts of the world for a couple of years now, Pradeep Parmar, Business Head, Simba Toys India, felt that this was the right time for them to launch the brand in India, considering that there were quite a few sporting events happening in the country.

He added that the company would be launching quite a few products in India and had the license to retail ‘Stumpy’, the mascot for the ICC Cricket World Cup.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign