Nick India has tied up with Simba Toys India, the India arm of German manufacturing toy maker Simba Dickie Group, to launch one of their most popular brands, called ‘Squap’, in India.
Nick India currently retails brands in around 35 categories, while MTV has around 6-7 categories.
Commenting on the development, Sandeep Dahiya, Senior Vice President, Consumer Products, Viacom18 Media, said that as far as Squap was concerned, it cut across age groups and appealed to both children and the youth. Keeping that in mind, the marketing plan for this brand will involve the use of both Nick India and MTV. Both these companies have a licensing and marketing agreement as far as this brand is concerned.
Besides the promotion on the channels, BTL activities are being planned in 8-10 cities in mid-October, where the two separate age groups will be targeted. Characters from Nick India as well as MTV VJs will be part of this campaign.
Squap is available in conventional and multi-retail outlets such as Hamleys, Landmark and Shoppers Stop, among others across the country.
While Squap has been available in other parts of the world for a couple of years now, Pradeep Parmar, Business Head, Simba Toys India, felt that this was the right time for them to launch the brand in India, considering that there were quite a few sporting events happening in the country.
He added that the company would be launching quite a few products in India and had the license to retail ‘Stumpy’, the mascot for the ICC Cricket World Cup.