Top Story

e4m_logo.png

Home >> Media - TV >> Article

Nick brings family game show based on international hit <i>Double Dare </i>

15-December-2004
Font Size   16
Nick brings family game show based on international hit <i>Double Dare </i>

Nick is all set to turn the kids’ television space around once again with ‘Nick Dum Duma Dum’, the Indianised avatar of the runaway international success ‘Double Dare!’ Combining stunts, trivia and mess, this long-running series had been hugely successful for Nickelodeon in the US and now Nick India is all set to bring the phenomenon to India in the form of a new show in their Games & Sports genre to air at 12.30pm on Saturdays and Sundays from 18th December onwards.

Loaded with fun for the whole family, the show is hosted by Vrajesh Hirjee, the comic genius who is a familiar face on TV, Hindi movies and in theatre and best known for award-nominated performances in Kaho Na Pyaar Hai and Mujhe Kucch Kehna Hai. Nick Dum Duma Dum is all about having fun Nick-style - challenging your brain and testing your fun quotient along the way. Set in a uniquely designed Nick space with quirky and unusual props and games, Nick Dum Duma Dum transports participants and viewers into a wacky, adrenaline-filled zone. Nick Dum Duma Dum, like Double Dare, is a wild test of brains, speed and stamina. In the first two rounds of this sticky, slippery, slimy gameshow, two teams of contestants must either answer questions correctly or perform outrageous physical challenges. The winning team goes into the final Jackpot Round where, one by one, they climb, slip and slide through an obstacle course, hurl their bodies into slime, jump through puddles and much more. It’s no wonder that this show has enjoyed major success internationally for decades!

The launch of Nick Dum Duma Dum comes at an opportune time. Nick’s GAS (Games & Sports) block on weekends, consisting of international programming like Legends Of the Hidden Temple and Global Guts, has been one of the highest rated timeslots amongst kids and certainly the highest rated kids’ channel in Mumbai’s cable and satellite homes for five weeks now, averaging a 9.09 channel share, clearly indicating that Indian kids enjoy this format.

Pradeep Hejmadi, Director, Business and Operations, Nick India, was quotes in an official release as saying: “Nick Dum Duma Dum is about the whole family getting off the couch and participating together in a highly involving and interactive experience. We’re tremendously encouraged with the ratings of our GAS block and extremely excited about this new venture.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...