Top Story

e4m_logo.png

Home >> Media - TV >> Article

NGC & History Channel to discontinue ad sales arrangement with STAR

09-June-2004
Font Size   16
NGC & History Channel to discontinue ad sales arrangement with STAR

The National Geographic Channel has decided to change its relation with the STAR network. The latter, as of now, is managing the distribution and sales of NGC and History channel. Come July 1, 2004 and the responsibilities of ad sales would solely lie with NGC itself.

Confirming the development, Peter Mukerjea, CEO, STAR India states, "Yes, they are off STAR network as far as sales go and will take care of themselves in that direction." This follows the termination of the arrangement between the two entities in Hong Kong.

Until the change is not in effect, which is for the month of June now, the ad sales of the two channels is managed by Shailesh Bijlani, Vice President, Sales (National Geographic, STAR World and STAR Movies), STAR India.

Though there has been talk in the market about their distribution shifting from Star Network as well, sources state that the channels continues to be on the STAR platform.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.