The National Geographic Channel has decided to change its relation with the STAR network. The latter, as of now, is managing the distribution and sales of NGC and History channel. Come July 1, 2004 and the responsibilities of ad sales would solely lie with NGC itself.
Confirming the development, Peter Mukerjea, CEO, STAR India states, "Yes, they are off STAR network as far as sales go and will take care of themselves in that direction." This follows the termination of the arrangement between the two entities in Hong Kong.
Until the change is not in effect, which is for the month of June now, the ad sales of the two channels is managed by Shailesh Bijlani, Vice President, Sales (National Geographic, STAR World and STAR Movies), STAR India.
Though there has been talk in the market about their distribution shifting from Star Network as well, sources state that the channels continues to be on the STAR platform.