News channel NewsX has rolled out its brand new look. The new NewsX embraces rapidly evolving needs of today’s viewers and with its new features, provides viewers a clean and crisp news viewing experience. The new on-air presentation features a contemporary appearance with blue and red colours. The enhancements also include new type and font sizes and greater depth to images and video. The new look is in line with the channel’s profile, which caters to the young, affluent and urban viewers within the SEC AB category in the 25-44 age group. With its differentiated strategy and a broader spectrum of content mix, the channel has managed to create a unique place in the minds of viewers and advertisers.
Speaking on the occasion, Kartikeya Sharma, MD, iTV Network, which owns and runs NewsX, said, “Over the last few months, NewsX has become the home of breaking news, in-depth coverage, analysis and hardcore news reporting from the ground and this is a significant new phase to build our growth story.”
Along with the new look, NewsX has also come up with two new shows – ‘Decode India with Mj Akbar’ and ‘Ideas that shaped Indian Democracy’. ‘Decode India with Mj Akbar’, which was launched recently, has the guest leading the questions and discussions. In every episode, the guest questions, debates, gives his opinion and probes MJ Akbar on a topic of national significance. The show airs on Sundays at 10 am and 10 pm. ‘Ideas that shaped Indian Democracy’ is an upcoming show that will see journalist and TV show host Vir Sanghvi embark on a momentous journey of rediscovery as he handpicks the biggest ideas that shaped the world’s largest democracy.
RK Arora, CEO, iTV Network commented, “Our success in the recent times only reinforces our belief in News not noise. We are glad that our strategies have resulted in unparalleled success for the channel. Our constant endeavour is to produce and present news in the most engaging manner.”