Top Story


Home >> Media - TV >> Article

NewsX to go free to air from October 2009

Font Size   16
NewsX to go free to air from October 2009

English news channel NewsX has announced that it will be converted from a pay channel to a free-to-air channel from October 10, 2009. The channel, post acquisition by Indi Media Company Pvt Ltd, has been realigning and restructuring its business to strengthen the operations and has initiated changes in its distribution strategy and content.

NewsX has been steadily increasing its connectivity. The channel hired services of Fifth Avenue Media Services Pvt Ltd (FAMS) in March 2009 for driving distribution of the channel. Over the period, NewsX has added additional 11 million C&S households across the country.

According to the company spokesperson, “The decision to go FTA is part of our strategy to further increase the reach of NewsX. The improvement in content, the kind of stories and specials we run has been accepted very well by the audience. Through our new distribution strategy, we would like to ensure that we are accessible to our audience across all platforms.”

It may be noted that the distribution of channel was earlier managed by INX Media, which owns the last mile boxes at the cable operator’s end. With the review in its distribution strategy, NewsX will own the end-to-end value chain.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow