Top Story

e4m_logo.png

Home >> Media - TV >> Article

NewsX to be available on Tata Sky from April 14

07-April-2008
Font Size   16
NewsX to be available on Tata Sky from April 14

NewsX, the English news channel from INX News Pvt Ltd, which was soft-launched on March 27, 2008, will soon be available on DTH too. Starting April 14, NewsX would be available on Tata Sky.

Indrani Mukerjea, Chairperson, INX News, said, “NewsX aims to redefine TV news in India with the best news team working to deliver the highest quality of content and style in keeping with the channel’s promise of clarity in a complex world. We are confident that the discerning viewers of Tata Sky will respond well to NewsX.”

Vikram Kaushik, MD & CEO, Tata Sky Ltd, said, “Tata Sky has always been at the forefront in providing world class news and entertainment and other programming to its subscribers. We are delighted to add NewsX to our platform. This will further enhance Tata Sky’s strong bouquet for its huge community of satisfied TV viewers across the country.”

With a strong emphasis on the best of technology, NewsX, claimed to be India’s first HDTV-ready news channel, is the first news channel in the Asia Pacific region to use high definition cameras on the road, offering better looking footage with sharper image quality. MPEG-4 (instead of the conventional MPEG-2) encoding gets the picture directly to the viewer at the highest speed in the shortest time.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...