Top Story

e4m_logo.png

Home >> Media - TV >> Article

NewsX assigns ad sales duties to Aidem Ventures

10-October-2013
Font Size   16
Share
NewsX assigns ad sales duties to Aidem Ventures

English news channel NewsX has roped in Aidem Ventures to handle its advertising sales duties. The win comes close on the heels of Aidem Ventures bagging the ad sales duties of Channel UFX.

Commenting on the development, RK Arora, CEO, ITV Network said, “This association reflects our vision to pursue NewsX’s successful positioning as a strong, robust media platform among Indian advertisers and agencies. NewsX’s high-quality content, well-established reputation, latest video technology and rising TAM numbers will have a synergistic effect on the channel’s revenue generation.”

He added, “NewsX has been focusing on interactive shows and intends to introduce other new exciting formats in the near future. Aidem has been managing the ad sales for some of the biggest news brands from India and abroad. We are very optimistic about their sales infrastructure and their professional management team working in favour of our plans for NewsX.”

While speaking about the new win, Vikas Khanchandani, Director, Aidem Ventures shared that post digitisation in 38 cities, NewsX has augmented its viewership by 260 per cent. “This performance has been consistently growing since the markets have gone digital. Research showcased a void in the offering in super prime bands for pure news dissemination, resulting in high performance amongst the large part of younger audiences in addition to the other age groups,” he added.

Part of ITV Network, NewsX has been leading the English news genre on the basis of combined GVTs for the last 21 weeks (Source: TAM All India 1 million+, including six metros, CS males 25-44 AB, Week 19 to Week 39, 2013, combined GVTs and average TSPV). With its focus on ‘News. Not Noise’, NewsX targets the younger, aspirational audiences.

Aidem Ventures is also the exclusive media representative for Mi Marathi, Live India, Sahara One, Sahara Filmy, Microsoft, Economist.com, KBS World, Al Jazeera English and other Al Jazeera channels, CIRA Media Network, Jai Maharashtra, Get Punjabi, Jaya TV Network, Enter10 TV Network, and Shagun TV, among others.
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017