English news channel NewsX has roped in Aidem Ventures to handle its advertising sales duties. The win comes close on the heels of Aidem Ventures bagging the ad sales duties of Channel UFX.
Commenting on the development, RK Arora, CEO, ITV Network said, “This association reflects our vision to pursue NewsX’s successful positioning as a strong, robust media platform among Indian advertisers and agencies. NewsX’s high-quality content, well-established reputation, latest video technology and rising TAM numbers will have a synergistic effect on the channel’s revenue generation.”
He added, “NewsX has been focusing on interactive shows and intends to introduce other new exciting formats in the near future. Aidem has been managing the ad sales for some of the biggest news brands from India and abroad. We are very optimistic about their sales infrastructure and their professional management team working in favour of our plans for NewsX.”
While speaking about the new win, Vikas Khanchandani, Director, Aidem Ventures shared that post digitisation in 38 cities, NewsX has augmented its viewership by 260 per cent. “This performance has been consistently growing since the markets have gone digital. Research showcased a void in the offering in super prime bands for pure news dissemination, resulting in high performance amongst the large part of younger audiences in addition to the other age groups,” he added.
Part of ITV Network, NewsX has been leading the English news genre on the basis of combined GVTs for the last 21 weeks (Source: TAM All India 1 million+, including six metros, CS males 25-44 AB, Week 19 to Week 39, 2013, combined GVTs and average TSPV). With its focus on ‘News. Not Noise’, NewsX targets the younger, aspirational audiences.
Aidem Ventures is also the exclusive media representative for Mi Marathi, Live India, Sahara One, Sahara Filmy, Microsoft, Economist.com, KBS World, Al Jazeera English and other Al Jazeera channels, CIRA Media Network, Jai Maharashtra, Get Punjabi, Jaya TV Network, Enter10 TV Network, and Shagun TV, among others.