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NewsNext 2008: We will see niche channels catering to various needs, says Laxmi Goel

NewsNext 2008: We will see niche channels catering to various needs, says Laxmi Goel

Author | exchange4media News Service | Monday, Aug 25,2008 8:48 AM

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NewsNext 2008:  We will see niche channels catering to various needs, says Laxmi Goel

Bringing the day’s proceedings to a successful conclusion, Laxmi Goel, Vice Chairman, Zee Group, delivered the Valedictory Address at the first ever NewsNext conference that was held in the Capital on August 22. NewsNext 2008 was presented by Times Now.

Goel said, “There are only a few channels that are making profit. It takes 6-7 years for a channel to break even. Because of the competition we have increased cost, but that is not a viable option. One reason to start new channel is to meet business interests. At present, the market is not mature.”

He was, however, optimistic as the market was growing with the DTH players coming in, and also further developments in introducing IPTV Services in the country.

“There are few channels that show news and have a huge bouquet, and those channels will remain. The others would fade away eventually,” Goel noted. Going forward, he said, “Along with sports, business and general news channels there would also be a time when we will see niche channels catering to various needs individually, such as crime channel, weather channel, law channel, agriculture channel, science and technology channel, and so on.”

He further said, “Regional news channels along with original entertainment channels would survive with a healthy competition. New segments will emerge as the market matures.”

Delivering the vote of thanks, Nawal Ahuja, Director, exchange4media Group noted, “All editors will run news and not rely only on TRP ratings. We hope to make the NewsNext conference more insightful next time and raise the level of the event.”

Tags: e4m

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