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NewsNext 2008 to turn the spotlight on the business of news television

NewsNext 2008 to turn the spotlight on the business of news television

Author | exchange4media News Service | Wednesday, Aug 20,2008 8:26 AM

NewsNext 2008 to turn the spotlight on the business of news television

The Capital will see the who’s who of the Indian broadcast fraternity converging for the NewsNext 2008 conference on August 22. An initiative of the exchange4media Group, the day-long conference would focus on various issues such as the future of Indian news broadcasting, self-regulation, and language news TV, among others. Times Now is the main sponsor of NewsNext 2008.

The conference will bring together representatives from the Ministry of Information & Broadcasting, news broadcasters, media owners, marketers and advertisers, media planners and buyers, news channel editors, brand managers, distribution specialists, researchers, media and financial consultants and industry analysts, under one roof.

The conference would be spread over six sessions and will see 40 speakers address the eminent gathering. The exhaustive speakers’ list includes: Abdul Khan of Tata Teleservices, ZenithOptimedia’s Ambika Srivastava, Anuradha Prasad of BAG Films and Media, IBN7’s Ashutosh, Times Now’s Arnab Goswami, NDTV’s Barkha Dutt, Barun Das of Zee News, Chandrashekhar Radhakrisnan of Bharti Airtel, UTVi’s Govindraj Ethiraj, Lintas Media Group’s Lynn de Souza, Live India’s Markand Adhikari, Milin Pant of Yum Foods, Naazneen Karmali of Forbes Asia, Publicis’ Partha Sinha, Aaj Tak’s Prabhu Chawla, Rabindra Narayan of PTC News, NDTV Media’s Raj Nayak, Rajat Sharma of India TV, CNN-IBN’s Rajdeep Sardesai, Ranju Kumar Mohan of Henkel, Ravi Kiran of Starcom, India TV’s Rohit Bansal, Sanjeev Srivastava of BBC Hindi, Samir Ahluwalia of Zee Business, CNBC Awaaz’s Sanjay Pugalia, Media Guru’s Sanjay Salil, Santhil Chengalvarayan of CNBC, Shashi Shekhar of Amar Ujala, Shashi Sinha of Lodestar, Indian Express’ Shekhar Gupta, Live India’s Sudhir Chaudhary, Suhel Seth of Counselage, Sunil Lulla of Alva Brothers Entertainment and Tehelka’s Tarun Tejpal.

The conference will begin with a welcome address by Anurag Batra, Editor-in-Chief and Managing Director exchange4media Group. G Krishnan, President, News Broadcasters Association (NBA) and CEO, Aaj Tak, will then deliver a special address.

The conference would be divided into six power-packed sessions. The session titled ‘News Next: The Future of Indian News Broadcasting’ would see discussions on the definition of ‘news’ in the T20 era; credibility; and should news players be divided into news and News Plus.

The session on self regulation would mull over issues like implementation of self-regulation; working of a redressal system; role of the Government and the I&B Ministry, etc.

The session on ‘Future of Business News TV’ will cover various pertinent topics including what happens in the world of global news; competition; how will business news channels differentiate; what do viewers and advertisers of business news TV want as an editorial product; etc.

‘Indian Language News TV’ will focus on quality of language news TV vis-à-vis national news channels; and are these channels poor cousins of Hindi and English news channels.

The session on advertising investment in news channels would see discussions on how marketers looked at ROI from news TV; which channels or networks would garner lion’s share and why; etc.

There would also be a CEO Forum session, wherein topics like challenges for news broadcasting CEOs; carriage fee; and would the Government enforce digital standard, would be covered.

The conference would be held at the Taj Palace in Delhi. The other sponsors of the event include Zee News, UTVi, HP, Nokia and VOI.

Tags: e4m

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