Top Story


Home >> Media - TV >> Article

News channels to telecast entertainment shows

Font Size   16
News channels to telecast entertainment shows

News channels now are not only airing events as they happen, but also talking about entertainment. In a bid to differentiate programmes and break out of the clutter, these channels are experimenting with the entertainment genre.

Aaj Tak, for example, has launched a new show hosted by film star Jaaved Jaaferi called JBC (Javed Broadcasting Corporation). NDTV has a puppet show called Gustaki Maaf, which spoofs important events, while others such as Sahara and Star News have also introduced the entertainment element by taking viewers to birthday and wedding parties, discos and other social events. Besides, there are shows on health, cookery and home décor on various news channels.

According to Mr G. Krishnan, CEO, TV Today Network, "The idea of a show like JBC is to strengthen our weekend viewership. The audiences tend to move away from news channels to entertainment channels during the weekends. We want to add to our existing repertoire of Seedhi Baat and Cinema Aaj Tak which are featurish shows."

The show will have its own identity, signature tune, promos, advertising, and teleshopping breaks.

Zee News Editor, Ms Alka Saxena, said that while news is a serious business, shows such as a health show or an employment news show are informational by nature.

Mr Raj Nayak, Chief Executive, NDTV Media, said that the shows on cookery or health are termed as `News you can use', thereby offering our viewers variety on the channel and a break from hard news.

"This is not unique to India and international channels also do follow this format," he said. He also added that the line between news and entertainment would not blur "as long as the programming is not frivolous and does not compromise on the values and positioning of the channel."

The competition among news channels is forcing them to innovate. Mr Atul Phadnis, Director, S-Group, TAM India, said that viewership goes up during an event, which is of local, national or international importance. However, when there are no such events, the channels would either have to hype up small events or have regular entertainment type shows to keep the audiences coming in.

The Rs 350-crore news channels segment is set to expand with elections round the corner. Mr Atul Phadnis, Director, S-Group, TAM India, said that this year could witness the launch of regional language news channels and speciality news channels such as a Hindi business news channel.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions