News channels celebrate Diwali with a slew of special programmes

News channels celebrate Diwali with a slew of special programmes

Author | Puneet Bedi Bahri | Monday, Oct 27,2008 8:28 AM

News channels celebrate Diwali with a slew of special programmes

While news channels have been full of reports on the economic gloom all over the world and markets crashing everywhere, viewers can look forward to some respite in the form of Diwali specials on various news channels. exchange4media takes a look at what all are on offer.

G Krishnan, CEO, TV Today Network, said, “We have a wide array of special programmes on Aaj Tak. We will cover a wide range – from celebrating Diwali with celebrities to covering the festivities across the length and breadth of the country. In addition, there will also be a series of special programmes on Dhanteras and the entire shopping experience during the festival.”

CNBC Awaaz will present ‘Festival Bazaar’, a four-part series at 4:30 pm with a repeat telecast at 10:30 pm, which is a complete guide to buying the right gifts. From corporate gifting and home decoration, to helping viewers pick up interesting gifts for family and friends, the series will cover all.

Neel Chowdhury, Vice-President – Marketing, CNBC-TV18 and CNBC Awaaz, said, “Being a consumer-oriented business channel, guiding the consumer has always been the core objective of CNBC Awaaz. Through this special series, we aim to give our viewers an easy guide to shopping and gifting options that are available in the market.”

An India TV spokesperson said, “India TV will roll out serious news coverage targeting social messaging, news-we-can-use and high-voltage special programming. As a serious news channel, our newsroom will offer a wide and discerning selection of stories that concern the entire C&S television-viewing family. Through the long weekend until Deepawali, India TV stories will range from special stories on Dhanteras to exclusive celebrations with major artistes, especially those celebrating Deepawali with the disadvantaged. We will focus on ‘Mahurat’ trading, where the accent will be on how to cherry pick in a choppy market. Also, we will use our nation-wide network of OBs to keep an eye on the alertness and readiness among the police and at major hospitals.”

He further said, “The channel is also showcasing the buzz on major game shows and the Box Office. India TV is also doing a follow up of the blasts on Dhanteras in Delhi three years back, when 60 families lost their loved ones. For these families life had changed for ever, and while the entire nation celebrates the festival of light and joy, relatives of those who lost their lives still live in trauma of the blasts. India TV plans to revisit these families and support them in their sufferings, including in a studio show. The channel also plans to make the festival special for a few disadvantaged children, who will get to spend time with cricket and Bollywood stars.”

On Zee News’ plans, its Editor, Satish K Singh, said, “Despite the economic upheaval, the celebrations of Diwali will not see a slowdown. We have a couple of special shows lined up for Diwali. There will be special show, ‘Bollywood Ke Naya Patake’, which will show the new budding talent in the cinema industry, which will be on aired prime time.”

“There will be another special episode of ‘House Arrest’, which will feature TV celebrities, at 1:30 pm. A special show on ‘Kahan Gaye Seeta’, which will try and trace the roots of Sita since the festival is associated with the homecoming of Ram and Sita, which will be aired at 8 pm. Also, we will be doing a ‘Mahurath live’, covering the stock exchange live with comments on the market from experts at 5 pm,” Singh added.

Singh also spoke about the Diwali mela that is going on in the Zee premises in Delhi, which would be also aired on the channel. “All these shows will be aired on October 28,” he informed.

NDTV’s Diwali specials include bringing in the stars of filmmaker Madhu Bhandarkar’s latest Bollywood flick ‘Fashion’; coverage of a dance show ‘Delhi Can Dance’; and a look at how Diwali is being celebrated at various parts of the country.

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