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News channel Euronews undergoes rebranding to take on CNN, BBC World, al-Jazeera

09-June-2008
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News channel Euronews undergoes rebranding to take on CNN, BBC World, al-Jazeera

Euronews, a multilingual and pan-European news channel, has effected a new brand positioning together with FFL Paris, a 360-degree agency. The channel has introduced a new brand signature, ‘Pure’, that encapsulates the Euronews mission and its brand values in a single word.

With this strategic renewal of the brand, Euronews is hoping to better compete with rival channels like CNN, BBC World and al-Jazeera.

Philippe Cayla, President, Euronews, explained, “We owed it to ourselves to position the brand and affirm who we are, and to communicate the values which make Euronews successful.”

Michael Peters, Managing Director, Euronews, said, “The logo, the brand signature and the whole visual identity is intentionally simple and minimalist, and reflects the desire of Fred and Farid, Co-Presidents of FFL Paris, to present Euronews as a universal news channel without frills. Since January 2007, we have analysed the channel together in depth and have taken from it the strongest elements to form the fundamental principles of the new look. We are changing the way we are expressing them to be consistent with who we are.”

Euronews is beig promoted by a growing international network of agents, and is represented by Cutting Edge Media in South Asia. Rohinton Maloo, Managing Director, Cutting Edge Media, said, “The re-branding comes at an exciting time, particularly in India, as we leap into the league of developed nations and the need to showcase the strength of India’s companies and brands to Europe becomes imperative.”

“For this reason, Euronews is adding value for local advertisers with significant growth in the market over the past 12 months and a further 150 per cent growth anticipated during the current financial year from the IT, tourism, corporate and export services sectors,” Maloo further said, adding, “A lot of Indian companies, especially telecom companies, are using Euronews for advertising because of its availability in seven languages. We are launching Euronews in Arabic language soon.”

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