Top Story


Home >> Media - TV >> Article

News channel Euronews undergoes rebranding to take on CNN, BBC World, al-Jazeera

Font Size   16
News channel Euronews undergoes rebranding to take on CNN, BBC World, al-Jazeera

Euronews, a multilingual and pan-European news channel, has effected a new brand positioning together with FFL Paris, a 360-degree agency. The channel has introduced a new brand signature, ‘Pure’, that encapsulates the Euronews mission and its brand values in a single word.

With this strategic renewal of the brand, Euronews is hoping to better compete with rival channels like CNN, BBC World and al-Jazeera.

Philippe Cayla, President, Euronews, explained, “We owed it to ourselves to position the brand and affirm who we are, and to communicate the values which make Euronews successful.”

Michael Peters, Managing Director, Euronews, said, “The logo, the brand signature and the whole visual identity is intentionally simple and minimalist, and reflects the desire of Fred and Farid, Co-Presidents of FFL Paris, to present Euronews as a universal news channel without frills. Since January 2007, we have analysed the channel together in depth and have taken from it the strongest elements to form the fundamental principles of the new look. We are changing the way we are expressing them to be consistent with who we are.”

Euronews is beig promoted by a growing international network of agents, and is represented by Cutting Edge Media in South Asia. Rohinton Maloo, Managing Director, Cutting Edge Media, said, “The re-branding comes at an exciting time, particularly in India, as we leap into the league of developed nations and the need to showcase the strength of India’s companies and brands to Europe becomes imperative.”

“For this reason, Euronews is adding value for local advertisers with significant growth in the market over the past 12 months and a further 150 per cent growth anticipated during the current financial year from the IT, tourism, corporate and export services sectors,” Maloo further said, adding, “A lot of Indian companies, especially telecom companies, are using Euronews for advertising because of its availability in seven languages. We are launching Euronews in Arabic language soon.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship