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News 24 goes big on Outdoor for its ‘News 24 conclave as sponsors flock

19-May-2016
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News 24 goes big on Outdoor for its ‘News 24 conclave as sponsors flock

As the NDA Government will be completing two years in office in a few days, News 24 is all set to organise its mega event -News 24 Conclave. The daylong event will be held in New Delhi on May 21st, 2016.

In order to promote the event, News 24 is going big on Outdoor campaigns. The channel has put up 90 hoardings across Delhi NCR, promos on News24-E24 & 10 stations of Radio Dhamaal to promote this gala event.

Vimal is the presenting sponsor for the event and Bombay Stock Exchange is the Co Presenter. While GLA University is the ‘Powered by’ sponsor and Wave Group is ‘Co-Powered by’ sponsor on board.

Senior politicians will attend the event and discuss their views about the performance of the BJP government.  Some of the names attending the event include: Home Minister Rajnath Singh, BJP President Amit Shah, Finance Minister  Arun Jaitley, Minister for Shipping, Road Transport and Highways  Nitin Gadkari and MoS Information & Broadcasting  Rajyavardhan Singh Rathore among others.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

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