Top Story


Home >> Media - TV >> Article

NEW Times Now embarks on ‘barker’ launch in run-up to formal launch

Font Size   16
NEW Times Now embarks on ‘barker’ launch in run-up to formal launch

Times Now has commenced a ‘barker launch’ since January 2, 2006, in the run-up to its formal launch. Currently, the channel is a show reel of the various properties that it has planned for its launch. Partha Dasgupta, VP & Business Head, Times Now, has disclosed that the channel plans to get all aspects like connectivity, etc., in place before the official launch, a date for which is yet to be decided.

By ‘barker launch’, the channel means the pre-launch stage when the nuances of the channel can be tested out, creating viewer awareness at the same time. The channel has placed a continuous scroll on the screen as well, informing viewers of details like how he can get a connection, etc.

Speaking about the strategy, Dasgupta said, “This is a preview to the main channel and will ensure that by the time of the launch we are present in maximum homes in our relevant TG.”

He further added, “We are looking at presence in urban homes and the channel is already available in all the priority markets. In addition to distribution, there are other factors such as viewer feedback, the on-air look-and-feel that we can completely improvise by the time we formally launch.”

A marketing campaign will be broken just prior to the channel’s launch which, according to Dasgupta, was not far. “You can be assured that we wouldn’t do anything in a rush. We want to be sure that everything is just perfect when we launch.”

The coming in of CNN-IBN has created quite a ripple in the English General News genre. The channel has increased overall viewing in the segment, even in its fist week. Times Now only promises to fuel more action in the space.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...