A new Tamil entertainment channel 'Tamizh-th-Thirai', promoted by Tamil film producers and directors, in association with cable TV operators, will go on air from March 23, 2005.
The channel has been waiting in the wings for sometime now, and the launch date had earlier been announced as September 3, 2004. "The channel initially proposed to beam up to the Insat 2E satellite from the Ambattur uplink station, located on the outskirts of Chennai. It is now to be uplinked from Thailand," said a source in the channel.
Film directors Bharati Raja, R.K. Selvamani and Manobala are among the promoters of the channel. Sources in 'Tamizh-th-Thirai' say the official announcement of the channel's launch will be made on March 12.
Last year, it was announced that the channel would aim to stop film and song piracy, and planned to broadcast movies and cinema-based programmes. It was hailed as a major effort by the film industry to stop illegal broadcast of film songs and movie sequences by a section of cable operators.
The channel then said that it would also telecast mega-serials by senior directors, feature films, documentaries and star-night programmes. The content mix remains to be seen.