Top Story

e4m_logo.png

Home >> Media - TV >> Article

New shows of Zee TV and Colors boost GECs' viewership by 66% and 39% respectively: BARC @Week 6

21-February-2017
Font Size   16
Share
New shows of Zee TV and Colors boost GECs' viewership by 66% and 39% respectively: BARC @Week 6

Colors’ new reality show ‘Rising Star’ improved the channel’s ratings by 39 per cent. The GEC’s viewership on Saturday (February 4) between 21.00 and 23.02 (when the show was telecast) garnered 7.4 million impressions as against its previous four week average of 5.3 million impressions.

The first episode of Zee TV’s new show ‘Bin Kuch Kahe’ boosted the channel’s viewership by 66 per cent on Monday (February 6) to 1.2 million impressions from the previous four week average of 0.7 million impressions.

Aaj Tak saw it viewership grow by 24 per cent during the telecast of ‘Rajtilak Panch Pradeshon Ki Pariksha’ ahead of the elections. The channel’s viewership on Saturday (February 4), between 19.57pm and 20.49pm during the show, recorded 1.1 million impressions as against its previous four week average of 0.9 million impressions.

IndiaTV’s property ‘Chunav Manch Conclave 2017’ improved its viewership over the weekend (February 4-5). The channel’s viewership on Saturday grew to 21 million impressions from 15 million impressions of its previous four week average. Even on Sunday it recorded 18 million impressions as against its previous four week average of 12 million impressions.

Also interestingly, News18 India saw a spike of almost 63 per cent in its viewership, courtesy its show ‘Sabse Bada Dangal-Lapete Mein Neta Ji.’ The channel’s viewership on Saturday (February 4) between 17:57 and 18:59, when the show was aired, recorded 0.5 million impressions, as against its previous four week average of 0.3 million impressions, according to BARC data. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...