Mumbai-based Audience Measurement and Analytics has introduced a new online television audience rating system. Raviratan Arora, Managing Director, told exchange4media.com that the rating service, named ‘aMap (audience map) would cover more than 80 national and regional channels. The service is available for commercial use across all major cities.
Giving details about the rating system, Arora said a software, called TC Reporter would be installed by the company in the user’s system. After connecting to the Internet, the software would enable the user to connect to the main server in Ahmedabad to obtain the required data.
As he explained, aMap would collect the TV viewership data from sample homes every day between 2 am and 4 pm using cellular telephone technology. These reports would be immediately available online to subscribers.
The audience research group sourced the technology for the service under license from Telecontrol AG, a subsidiary of Swiss Broadcasting Corporation. Though the URL uses the term TAM, aMap has no association with TAM AdEx.
The service is available in different price slabs to cater to the needs of different customers. As Arora claimed, the USP of aMap is the availability of updated data on a daily basis. Prior to this venture, Arora was Managing Director of Ahmedabad Craft Analytics for four years. He was also a board member at Mudra Communications for over 13 years.