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New documentary explores the man behind Shah Rukh Khan

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New documentary explores the man behind Shah Rukh Khan

King Khan is hardly out of the news. The latest buzz concerns his appearance in an ad for beauty soap Lux, the first ever male actor to do so. It’s fitting perhaps, that this versatile actor has a documentary made on him to give millions of his fans a glimpse into his inner and outer world.

The documentary, titled ‘The Inner & Outer World of Shah Rukh Khan’, will be released in DVD format by Eros International on October 4. ETC Network will have a special feature on the same the same day on Khan, showcasing the two facets – the private and public life of the star himself.

Vikas Gupta, Director Finance, ETC, said, “SRK is a big name, he is the king of the industry. ETC has a strong association with Bollywood and has been promoting all aspects of the industry. This is a historic moment where Shah Rukh Khan is sharing his private life with his fans, and we are proud to be associated with this moment.”

The marketing around this show will comprise regular outdoor and other buzz creating activities, as Gupta believed that the SRK name was big enough to attract viewers.

India-based promoter of Eros, Sunil Lulla, said on the occasion, “This is a very special honour for us to be releasing the first ever documentary on Shah Rukh’s life. During our long association with him, it has been our pleasure to discover the many wonderful layers of this persona, and we are delighted to have this opportunity to present some of it for his fans to see.”

‘The Inner & Outer World of Shah Rukh Khan’ has been directed by London-based documentary filmmaker Nasreen Munni Kabir and British cinematographer Peter Chappell.


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