NetworkPlay.in, one of India’s leading vertical multi genre brand ad network funded by Capital18 (the venture funding arm of the Network18 Group) and GMV, has announced that it had entered into an exclusive advertising sales pact with Bharti Airtel for its DTH service, Airtel Digital TV.
The agreement allows NetworkPlay.in to have an exclusive selling and ad-serving rights on all of Airtel Digital TV’s owned and operated properties on its DTH platform. Airtel Digital TV claims to be the country’s only DTH service with MEPG 4 and DVBS 2 technology, which gives superior picture clarity.
Ampreet Singh, Co-founder of NetworkPlay.in, said, “To us, this space is a natural progression like mobile and IPTV, and we are very glad that we have embarked on this endeavour with a marquee brand like Airtel. This partnership is the beginning of our commitment to extend offerings for brands to reach the right audiences in the digital space outside of the Internet and we are extremely delighted to bring the DTH offerings to the market.”
Airtel Digital TV claims to bring many firsts to the DTH segment in India, such as a universal remote, which operates both the set-top box and TV set as well as interactive applications, which give customers the freedom to book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. Airtel Digital TV also claims to be the only ones to facilitate listening to ad-free WorldSpace satellite radio.