Top Story


Home >> Media - TV >> Article

Network18 to expand its business offerings

Font Size   16
Network18 to expand its business offerings

As per media reports, Network18 is gearing up to further fortify its business offerings. The group will be launching a Gujarati business news channel, named CNBC Bazaar. The group already runs two business news channels – CNBC-TV18 in English and CNBC-Awaaz in Hindi, apart from English general news channel in CNN-IBN.

Along with the Gujarati business channel, Network18 also plans to soon launch what is being touted as India’s first online pink paper, called The group already runs the news and analysis website

Meanwhile, plans are also afoot to launch MTV Indies with 100 per cent local content by February 2014. Rishtey, the group’s second GEC after Colors, is also set for a full-fledged launch. As is known, Rishtey was launched as a free-to-air channel catering to the Indian Diaspora in the UK, Ireland and the Netherlands in 2012. The channel currently re-runs programmes shown on Colors. Rishtey started test runs in India with the launch on DD Direct+ in December 2013 and is now also available on Airtel Digital TV.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems