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Network18 strengthens revenue proposition, consolidates television revenues of the group

21-July-2016
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Network18 strengthens revenue proposition, consolidates television revenues of the group

Network18 is re-imagining and thereby revamping revenue structure for all Television News Brands and also the Business Magazine, Forbes India. In this direction, the group appointed Joy Chakraborthy as President- Revenue for TV18 in May 2016 and recently entrusted him with added responsibility as CEO- Forbes India.

With Chakraborthy’s appointment, the group consolidated all Television Revenues including that of Forbes India under one head. Chakraborthy has brought with him over 20 years of experience in the media industry and has worked across top companies. To strengthen the sales and revenue division, the group has recently appointed Priyanka Datta as Executive Vice President to head the English News Cluster (CNBC-TV18, CNBC-TV18 Prime HD and CNN News18) and Network Sales Head for North & South. Also Preeti Sahni has been appointed as Vice President to head Sales for Forbes India & International business for English news channels of the network.

Commenting on these recent appointments, Chakraborthy said, “I am pleased to welcome Priyanka and Preeti to Network18 family. Both Priyanka and Preeti come with right learnings and experience to take on their respective mandates at Network18. Priyanka Datta comes with a well-rounded understanding TV channels, having headed ad sales and brand solutions roles at Zee. Preeti Sahni comes with specialization on luxury and international sales, having worked on and headed senior roles with premium media brands in her earlier roles.”

Datta is a media specialist with almost two decades of holistic media experience and has relevant exposure and executable knowledge of marketing, business and P&L. She joins the Network after a 14 years’ stint with Zee Entertainment Enterprises Ltd. wherein she headed sales nationally for almost all channels of Zee Network as well as their Brand Solutions Cell. Her last assignment with Zee was that of Business Head of Zindagi and the FTA GEC channels. She is a Post Graduate in English Literature and has worked with leading TV network organizations like the India Today Group, Worldcom Multimedia & Channel 9.

Prior to joining Network18, Sahni was with BCCL as General Manager handling the Luxury and International businesses. She has a vast professional repertoire in product management and sales, and is skilled in conceptual marketing and business development. Prior to BCCL, she has worked with brands like India Today, HT Media, Oracle and Scholastic. Sahni is a Post Graduate in Advance Electronics and has an experience of over 15 years.

Both Datta and Sahni will be reporting to Chakraborthy.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.