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Network18 Group, Sun Network form strategic alliance to create Sun18

Network18 Group, Sun Network form strategic alliance to create Sun18

Author | exchange4media News Service | Wednesday, Jul 14,2010 8:15 AM

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Network18 Group, Sun Network form strategic alliance to create Sun18

Network18 Group and Sun Network have joined hands to launch one of India’s biggest distribution entities. The new entity, to be called Sun18, also marks the entry of Network18 Group into the Indian television distribution space.

To begin with, as part of the agreement Sun18 will distribute a total of 33 channels from Viacom18, Network18, Disney India Network and the Sun Network, across all platforms in India via all fixed networks, including cable, DTH, IPTV, HITS and MMDS. With these 33 channels, the Sun18 bouquet is already the highest GRP delivering bouquet in the Indian television space.

As part of the strategic alliance, the business has been structured uniquely, whereby two new companies are formed – Sun18 Media Services North Co and Sun18 Media Services South Co. While Sun18 North will be headed by Haresh Chawla as its CEO and Director, Rajesh Kamat will be the COO of Sun18 North. Sun18 South will be headed by Tony D’Silva as its CEO.

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