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Network18 consolidates publishing biz

Network18 consolidates publishing biz

Author | exchange4media News Service | Thursday, Jul 19,2012 7:05 PM

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Network18 consolidates publishing biz

Pursuant to the scheme of demerger approved by the honourable High Court of Delhi in 2011, Infomedia18’s publishing business has been demerged and consolidated within Network18 under ‘Network18 Publishing’. The printing press business will continue to remain with Infomedia18.

Network18 Publishing will encompass three divisions of Infomedia18’s publishing business – Business to Consumer (B2C) magazines, Business to Business (B2B) magazines and Business Directories Division (BDD).

B Sai Kumar, Group CEO, Network18 said, “We believe that the special interest and B2B spaces will be one of the key drivers for publishing in India, both in print and new media. With Network18 Publishing, we’ve aligned our assets to capitalise on this trend both from a community building as well as a commercial perspective. Going forward, as publishing models develop, this alignment will significantly enhance our market proposition.”

The popular titles that will now come under the Network18 Publishing umbrella are as follows:

B2C: Overdrive, Overdrive Hindi, Entrepreneur, Better Photography, Better Photography Hindi, Better Interiors, CHIP, T3, AVMAX

B2B: Search, Auto Monitor, Modern Machine Tools, Chemical World, Modern Plastics & Polymers, Modern Packaging & Design, Modern Medicare, Modern Pharmaceuticals, Modern Food Processing, Smart Logistics, Aftermarket

Business Directories: Multi-city editions of Yellow Pages Business Directories, Machine Tool Guide, Indian Exporters Guide, Construction and Interior Design Guide, Industries State Guide and Motor Pumps & Valves directories

In addition, Network18 Publishing will also manage production and circulation operations for titles from the Forbes India stable which currently includes Forbes India and Forbes Life India.

Sandeep Khosla, who was earlier CEO – Publishing at Infomedia18 will be at the helm as CEO, Network18 Publishing. Khosla added, “As Network18 Publishing, our growth strategy will evolve in line with an increasingly multi-platform publishing environment. Considering the strong traction of our brands in key consumer and business communities, our focus will be on leveraging this across areas including print, new media, on-ground activation and value-added services. We hope to build on this further by maximising synergies with group platforms and in the process deepen engagement with our audiences and aid monetisation of our brands.”

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