Network1 News and Information Syndicate (NNIS), an entrepreneurial venture set up by four media professionals, has announced that its news and feature service subscribers will now have access to live coverage from its news bureau network from the metros.
Simultaneously, NNIS has enhanced its focus to news breaking from the Congress and BJP headquarters in Delhi to capture real-time developments during the ongoing Assembly Elections as also the ensuing General Elections.
In addition to television, NNIS has also built a strong presence among online portals and mobile value added service providers since it was set up in April 2010.
NNIS is led by Arup Ghosh, along with N1Media co-founders – Shireen Sethi, Kamal Dixit and Sundeep Misra.
“While NNIS has succeeded in getting great recognition for the quality of its content plus the choice it makes in selection and production, it is now very heartening to share that we have launched a live service, which would enable all our clients to get top quality live coverage during the elections and beyond,” said Arup Ghosh, CEO, NNIS (whose experience spans Bennett, Coleman & Company, NDTV and start-up operations he had led at Sahara, Channel7 and NewsX).
“We have been in the media all our lives and know what it takes to create premium content. In the past, our association with media houses helped them create great branding. Now, it is our turn to create our own brand in NNIS, which shall make maximum impact in times to come,” added Shireen Sethi, who brings extensive on-air experience coupled with programming skills.
She further said, “With a network of over 200 reporters, NNIS will also use live hunting units equipped with high definition equipment.”
“The new generation equipment offers twin advantages to media houses as they get quality, speed and reliability,” said Kamal Dixit, who as Chief Technology Officer and co-founder leads NNIS’ technology operations.
As NNIS does not work on legacy systems, it is in a position to offer news and feature content at prices that can help channels to reduce their operational expenses thus becoming profitable.
N1 Media under the brand name NNIS creates premium content and provides the same to TV broadcast networks, online and mobile companies. NNIS generates premium content under News and Current Affairs, Sports and Entertainment verticals as also special feature stories, special shows and customised content based on customer needs.
Our typical marketing budget is usually 10 per cent of the topline spend