Top Story


Home >> Media - TV >> Article

Network 18 ropes in Flipkart’s Manish Maheshwari as CEO Web 18

Font Size   16
Network 18 ropes in Flipkart’s Manish Maheshwari as CEO Web 18

In a move to aggressively grow the Digital business, Network18 Group has roped in Manish Maheshwari as CEO of Web18. Maheshwari was previously the head of Flipkart’s seller market place and ecosystem.

Speaking about the appointment, Adil Zainulbhai, Chairman, Network18 Group said, “Manish brings with him a good mix of Silicon Valley tech product culture and an understanding of ground realities of India. Both these qualities will be crucial as we take Network18 to the next level of digital transformation. He has a proven track record of taking up projects and achieving a scale of tens of millions, building cross-functional teams that deliver in large setting with an unflinching focus on customer experience.”

Under the new mandate, Maheshwari will lead Network18’s digital and e-commerce assets. These include digital portals such as,,, and various other ideas that have been seeded in the network to help it grow as a leader in digital space.

He co-founded txtWeb and grew it from scratch to become the world’s largest marketplace for text-based apps with over 16 million mobile users in India alone. Prior to this, he was the Head of New Markets, Global Business Division at Intuit, a NASDAQ-listed technology company.

Maheshwari relocated from California to India in 2011 when txtWeb started taking off in hundreds of tier 2 and tier 3 towns across India. A Wharton MBA graduate, he previously worked at the New York office of management consulting firm McKinsey, where he advised Fortune 500 companies on new market entry and growth strategy in technology, e-commerce and consumer spaces. In the early part of his career, he worked at Procter & Gamble (P&G) in India, starting his career in Mumbai and then taking on Asia-Pacific roles in the Philippines, China and Singapore.

Tags Network 18 Manish Maheshwari Adil Zainulbhai

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...