Network 18 ropes in Flipkart’s Manish Maheshwari as CEO Web 18

Network 18 ropes in Flipkart’s Manish Maheshwari as CEO Web 18

Author | Abid Hasan | Thursday, Mar 31,2016 2:39 PM

Network 18 ropes in Flipkart’s Manish Maheshwari as CEO Web 18

In a move to aggressively grow the Digital business, Network18 Group has roped in Manish Maheshwari as CEO of Web18. Maheshwari was previously the head of Flipkart’s seller market place and ecosystem.

Speaking about the appointment, Adil Zainulbhai, Chairman, Network18 Group said, “Manish brings with him a good mix of Silicon Valley tech product culture and an understanding of ground realities of India. Both these qualities will be crucial as we take Network18 to the next level of digital transformation. He has a proven track record of taking up projects and achieving a scale of tens of millions, building cross-functional teams that deliver in large setting with an unflinching focus on customer experience.”

Under the new mandate, Maheshwari will lead Network18’s digital and e-commerce assets. These include digital portals such as,,, and various other ideas that have been seeded in the network to help it grow as a leader in digital space.

He co-founded txtWeb and grew it from scratch to become the world’s largest marketplace for text-based apps with over 16 million mobile users in India alone. Prior to this, he was the Head of New Markets, Global Business Division at Intuit, a NASDAQ-listed technology company.

Maheshwari relocated from California to India in 2011 when txtWeb started taking off in hundreds of tier 2 and tier 3 towns across India. A Wharton MBA graduate, he previously worked at the New York office of management consulting firm McKinsey, where he advised Fortune 500 companies on new market entry and growth strategy in technology, e-commerce and consumer spaces. In the early part of his career, he worked at Procter & Gamble (P&G) in India, starting his career in Mumbai and then taking on Asia-Pacific roles in the Philippines, China and Singapore.

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