Network 18 elevates Vishal Srivastava as Display Sales Head, CNBC TV 18
Network 18 has elevated Vishal Srivastava as Display Sales Head, CNBC TV 18. In his new role, he will be handling display sales for CNBC TV 18, CNBC Awaaz, and CNBC Bajar. This new responsibility will be over and above his current role where he also heads the government and international sales for all the channels. Srivastava has been associated with the company for more than 13 years.
Network 18 is going through a major reshuffling with elevations, appointments and revamping of their signature English news channel-- CNN-IBN to CNN News 18. Some of the senior members of the editorial team have joined back to their roots with Network 18, while few of them in the senior management team are new.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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