Neo Sports Broadcast Pvt Ltd will be airing the live telecast of the finals of the Women’s Asia Cup to be played between India and Sri Lanka at the Sawai Mansingh Stadium, Jaipur.
Shashi Kalathil, CEO, Neo Sports, said, “Women’s cricket hasn’t received the requisite focus and attention till date. Now with the game under the auspices of the BCCI, we will look at leveraging our robust international and domestic cricketing calendar as a platform to build a following for the game.”
Positioned as ‘The home of Indian cricket on TV’, Neo Sports holds the rights to all the international and domestic cricket played in India. It holds the rights to 67 per cent of all confirmed international cricket series featuring the Indian cricket team till March 2010.
Neo Sports has entered into an exclusive distribution tie-up with STAR India to take its channels – Neo Sports and Neo Sports Plus – across the length and breadth of India. The channels are available on cable, DTH and new media platforms.