Following its deal with The New Media Group, Indian cricket channel Neo Sports has signed a deal with HumTumTV, the Indian channel-provider in Japan. This deal means that viewers across Japan, Taiwan and Korea will get access to the bouquet of cricket being played in India through HumTumTV.
Roneel Punjabi, Director, Sherwood & Tiffany (Japan) Ltd, said, “We look forward to providing the world of Indian cricket to the South Asians in these regions. Partnering with Neo Sports is an ideal opportunity to reach the target audience.”
Shashi Kalathil, CEO, Neo Sports Broadcast Pvt Ltd, said, “We aim to reach the Indian diaspora in Japan, Korea and Taiwan. Partnering with HumTumTV gives us a huge advantage as they have unparrelled reach among this target audience.”
Neo Sports made its debut in India in October 2006 with the Challenger Series. HumTumTV provides South Asian entertainment in Japan, Taiwan and Korea. It works with Zee Network and B4U Network, and will be exploring further into the East Asian and South East Asian territories with these and more channels.