Tennis season is on full swing on Neo Sports Plus, the all sports channel from Neo Sports Broadcast Pvt Ltd. The channel has bagged the broadcast rights for three major tennis tournaments – Davis Cup, Federation Cup and the Sony Ericsson WTA Tour.
Neo Sports Plus has announced an agreement with the International Tennis Federation (ITF) for broadcasting the India away matches and other world group matches of the Fed Cup in the Indian Sub-continent from 2008 to 2011. The channel has also announced acquisition of television rights of the Sony Ericsson WTA Tour for years.
Commenting on the developments, Prasana Krishnan, Executive Vice President – Strategy & Business Development, Neo Sports Plus, said, “We are truly excited to bring tennis lovers in India the best of Fed Cup and Davis Cup matches for the next four years.”
In addition to winning the broadcast rights, Neo Sports Plus will present one hour highlight programmes after each round of the Davis Cup and Fed Cup.
Krishna further said, “We are also excited with this opportunity to partner with the Sony Ericsson WTA Tour for these events. The Sony Ericsson WTA Tour features the best events in women tennis and includes all the leading stars of women’s tennis. With the acquisition of these rights, we will continue to deliver to our viewers the very best of tennis across the globe.”
Jan Menneken, Executive Director, Commercial, IFT, said, “The ITF is delighted to announce that Neo will be a new partner in India for Davis Cup by BNP Paribas and Fed Cup by BNP Paribas. The Indian teams in both competitions show great promise and, through this new partnership, both Davis Cup and Fed Cup will be broadcast throughout India on an extremely popular channel.”