The India-Australia Series kicks off from September 29, 2007. In order to lure more viewers, Neo Sports Plus will air multiple language commentary feeds in Hindi, Tamil and Telugu in addition to English commentary, which will be aired on Neo Sports.
Former Indian players Nayan Mongia, Atul Wasan and Yashpal Sharma will provide commentary in Hindi; Abdul Jabbar, V Ramamurthy and SB Venkataram will provide commentary in Tamil; and for commentary in Telugu it will be Chandra Mohan and Sudheer Mahavadi.
Shashi Kalathil, CEO, Neo Sports Broadcast, said, “Cricket viewership in Tamil Nadu and Andhra Pradesh has been traditionally lower than the rest of the country, while the overall consumption of local regional TV programmes is very high, contributing close to 30 per cent of overall TV viewership in the country. It has always been our strategic intent to cater specifically to this large audience bringing value to both the viewer and advertiser.”
The series will be broadcast live on Neo Sports and Neo Sports Plus. Neo Sports has exclusive rights to broadcast all cricket matches played in India under the auspices of the BCCI.
This announcement comes close on the heels of the recently made announcement of Neo Sports and Neo Sports Plus being lit on Tata Sky, in the ‘cow belt’ states of Madhya Pradesh, Rajasthan, Uttar Pradesh, Punjab and Haryana, and in most of Bangalore city and Karnataka.