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Neo Sports Network embarks on aggressive marketing campaign

Neo Sports Network embarks on aggressive marketing campaign

Author | exchange4media News Service | Tuesday, Sep 06,2011 9:12 AM

Neo Sports Network embarks on aggressive marketing campaign

Neo Sports Network has launched a 360-degree marketing campaign highlighting the top drawer blockbuster line-up of live sports. The network will showcase 24 blockbuster events across 12 months, equaling over 300-plus days of live action.

The 360-degree campaign will target sports enthusiasts across multiple touchpoints, including print, television, digital and consumer activation programmes. The network has launched ‘Neo Super Champ’, an on air consumer contest, wherein every month, one lucky sports fan can fly to watch a blockbuster event live.

Prasana Krishnan, COO, Neo Sports Broadcast Pvt Ltd, said, “We have fortified our product offering with blockbuster events across diverse sports and the biggest events ranging from India Pakistan Cricket to UEFA Euro 2012 will be available on the Neo Network. The campaign highlights our core promise of delivering 24 blockbuster events across 12 months to the avid sports fan in India. In fact, we will shortly announce some more big ticket acquisitions.”

Neo Sports Broadcast owns and operates two channels – Neo Cricket and Neo Sports.

Neo Cricket has been airing cricket series live from across the world and has a bonanza lined up for cricket fans with India-England (October), India-West Indies (Nov-Dec), India-Pakistan (Mar-Apr) and Asia Cup (March). Meanwhile, Neo Sports has been on an aggressive acquisition spree and has added marquee events like Copa America, Rugby World Cup, French Open and UEFA Euro 2012.

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