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Neo Sports gives a new look to ‘Dial C’ for Cricket; ropes in Idea Cellular as sponsor

25-April-2009
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Neo Sports gives a new look to ‘Dial C’ for Cricket; ropes in Idea Cellular as sponsor

Neo Cricket has roped in Idea Cellular as title sponsor for their sports show ‘Dial ‘C’ for Cricket’. This platform aims to give viewers an opportunity to be experts as they call in and share their opinions, views, ideas on various cricketing issues with celebrity cricket guests.

It seems that even Neo Cricket could not keep itself out of the Indian Premier League (IPL) fever. The sports channel has changed the look of its show ‘Dial ‘C’ for Cricket’ with an aim to make the show even more interactive for its viewers. Idea ‘Dial ‘C’ for Cricket’ brings its viewers to the studio by giving them a platform to share their views along with the other celebrities on the show. This initiative will see fans of respective IPL teams clash on the show in support of their teams.

They will be ‘Janta Ke Experts’, who will be pitted against the cricketing experts. Celebrity guests like Amol Majumdar, Anshuman Gaeikwad, Suresh Menon, Prahlad Kakkar and many more will join the panel to discuss the latest cricketing action at the IPL 2.

Raju Uduppa, Executive Vice President – Advertising Revenue, Neo Sports Broadcast, said, “We are immensely pleased that Idea Cellular has partnered with a show that has a direct connect for their brand and their telecom product. We at Neo have launched some unique formats to make our shows interactive to the viewers keeping in mind the current cricketing fever of the IPL that has taken its cricketing fans by storm. With this bouquet of innovative programming, Idea Cellular and Neo Sports bring in a new dimension to cricket shows with Idea Dial ‘C’ for Cricket ‘for the people, by the people’.”

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