Neo Sports, the newest sports channel to hit the airwaves, has managed to garner the number one position among the sports channels in India within first week of its launch, leaving behind Ten Sports, ESPN, STAR Sports and Zee Sports. It has taken domestic cricket viewership to a new high with the Challenger Series for the NKP Salve Trophy.
The TAM ratings cited for October 1-7 (TG: CS Males ABC 15 years+) puts the All India share of TV viewing of Neo Sports at 1.49 as compared to ESPN (1.42), ESPN (0.39), STAR Sports (0.38) and Zee Sports (0.14). Neo Sports is the cricket centric channel from the Nimbus stable, which launched on October 1.
Shashi Kalathil, CEO, Neo Sports, said, “Domestic cricket, when packaged well, can attract a large audience. We have tapped the tip of this iceberg, nevertheless this is as good a start as we could have had.”
He added, “The process of re-branding and refurbishing domestic cricket, which we have undertaken with the BCCI, couldn’t have generated quicker results. With the entire domestic season in the pipeline in the forthcoming months, we are going to see much more of this on Neo Sports.”
Neo Sports achieved its peak full match TVRs during the Challenger Series. In key markets such as Kolkata, Neo Sports got 5.5; Gujarat 1million+, 2.3; Gujarat 0.1-1million, 3.4; Mumbai, 2.8; Maharashtra 1million+, 1.74; and Maharashtra 0.1-1million, 1.62 in the TG Males Sec ABC, 15 Years +. As per this data, Neo Sports had the highest share of viewership amongst all sports channels.
“Innovation is going to be the key to achieve our channel vision. For the first time ever, next month domestic cricket will see a multi-language feed, which will further sharply increase viewer interest.” said Harish Thawani, Chairman, Nimbus Communications Ltd.
The channel, positioned as ‘The Home of Indian Cricket on TV’, will broadcast every year, 3-4 international series featuring India and six domestic tournaments that will add up to more than 150 days of live coverage annually.
Headquartered in Mumbai, Nimbus Communications Ltd is one of India’s leading companies in media, entertainment and sport. The company is focused on its vision of becoming India’s first globally operating Rs 4,500 crore plus revenue company in the sector by 2010 by leveraging the power of integration and scale.