With Australia winning the fourth ODI against India, the series is poised at an exciting stage. Given the tremendous interest in this seven-match India-Oz ODI series, Neo Sports is targeting gross billings of Rs 150 crore. The broadcaster has roped in eight sponsors for this series, thus closing all its spots.
In conversation with exchange4media, Abhishek Verma, Head - Marketing and Communications, Neo Sports, said, “We have set revenue target upwards of Rs 100 crore leading to Rs 150 crore and that is what we are all looking forward to. Traditionally, audiences have been hardcore followers of Team India, hence whenever India has been playing good cricket, it has lead to ratings irrespective of the format of the game. For instance, the India-Aus Test series had seen average ratings, which were much higher than Champions League T20 ratings, therefore, people are also interested in watching the long format of the game.”
He further said, “We are expecting minimum ratings of 8 or 9 TVRs on any of these matches and these are higher rated than most of the GECs or even other matches played in recent months. We are, therefore, very enthused with this kind of response received as we have always maintained that ratings come only when India is playing an opposing side, and now that India is also winning matches, one can expect to see good ratings.”
Neo Sports claims to have filled all the eight spots with Hero Honda at the title sponsor of the ODI series. Neo Sports has also roped in Tata Docomo, Tata Motors, HP, Gillete, Samsung, Perfetti and Airtel DTH.
While the ad rates on Neo Sports for bulk ads stood ar Rs. 3.5 lakh for a 10-second spot, the normal spot buys included Rs 4 lakh for a 10-second spot.
With Gillette also on board, it is said to have signaled the entry of FMCG majors into cricket after two years, thus becoming the first co-presenting sponsorship. This apart, the overall billing is also likely to cross Rs 150 crore in this series.
The India-Australia seven-match ODI series, which commenced on October 25, will conclude on November 11.