Neo Sports has chalked out its pan-Asia rollout. This includes markets like the Middle East, Bangladesh, Hong Kong, New Zealand, Sri Lanka and Nepal. Shortly, Neo Sports will also commence broadcasting in Malaysia and Singapore.
An official communiqué claimed that the revenues from the pan-Asian operations of Neo Sports outside India, between subscription and advertising, are expected to add up to about $ 26 million in 2007-08 with an approximately 30 per cent EBIDTA margin. This is because incremental cost for international operations is relatively insignificant since the bulk of the costs are already absorbed in the Indian operations.
Neo Sports was launched in Nepal through Pacific Traders on Cable & MMDS. Neo Sports has also partnered with the Pehla bouquet on the ADD platform in the Middle East, which is the largest pay TV platform management company in the Middle East, North Africa and Europe.
Neo Sports has also been launched on Cable in Bangladesh via SAARC Media in January 2007 and in Sri Lanka through Sri Lanka Broadband Network. In March 2007 Neo Sports will commence broadcasting on Hong Kong’s leading Cable system I-Cable and via DTH on ONE Broadcast Ltd, in New Zealand. Neo Sports is also the only Indian cricket sports channel in New Zealand which caters to Asian ethnic groups.
Announcing these deals, Shashi Kalathil, CEO, Neo Sports Broadcast Pvt. Ltd., said, “In barely three months of our commercial launch in India, we have succeeded in a comprehensive pan Asian rollout. Asia is a very important market for us as it is an amalgamation of cultures and nationalities with a huge Indian ethnic community.”
Neo Sports had its soft launched in October 2006 and its commercial launch took place in the first week of January 2007 in India.