Top Story


Home >> Media - TV >> Article

Neo Sports bullish on digital marketing

Font Size   16
Neo Sports bullish on digital marketing

Neo Sports, a premium all sports channel from Nimbus Communications, is going digital in a big way to market the channel. In addition, Neo Sports has recently launched a new corporate website, which has schedules and will soon launch a Neo fan engagement section on the website.

Neo Sports plans to use the Google network and Facebook applications in a big way to promote sports on the channel. It has recently launched a microsite, ‘Weekend kick off’, which is aimed at football fans in India. ‘Weekend kick off’ is said to be a contest driven site, wherein winners will get a chance to see their favourite teams play ‘live’ in the country where the match is being played. The campaign is already running on various sites like,,,,, and, among the social networking sites. Some of the game sites would include and, while the football sites include,, and, to name a few.

In conversation with, Abhishek Verma, Head of Marketing and Communications, Neo Sports, explained, “Neo Sports is a niche brand that focuses on sports like golf, tennis, football and motor sports. The audiences for these sporting events are usually urban, well-travelled and usually have a high degree of time spent on the Internet. We felt that the digital medium is the best medium to reach these audience groups as well as run various contests online.”

Verma declined to comment on the budget earmarked for the initiative, however, for Neo Cricket digital marketing will be used to build fan engagement before the launch of the season. The marketing drive is said to be a continuous activity based on its event schedule, for instance, a tennis events on Neo Sports will see focus on that sport and so on.

Elaborating on the web initiatives undertaken, Verma said, “We do contextual as well as search based targeting on Google. We have used Google ad words quite successfully in the past. We create fan clubs and interact with fan clubs on Facebook. For football, we have recently launched an initiative called ‘Weekend kickoff’, where there is a contest for football fans to win free tickets to Germany to watch the German football league, the Bundesliga, as well as exclusive Bayern Munich merchandise.”

So, what advantages does digital media offer vis-à-vis traditional media? “The digital medium is highly targeted and more cost effective as compared to other mediums,” replied Verma.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve