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Neo Sports beefs up programming line-up; 17 new shows in the pipeline

Neo Sports beefs up programming line-up; 17 new shows in the pipeline

Author | Suraj Ramnath | Tuesday, Oct 18,2011 8:44 AM

Neo Sports beefs up programming line-up; 17 new shows in the pipeline

Riding high on the success of acquiring some big ticket properties and presenting a calendar of 300-plus days of live blockbuster events, the Neo Sports Network has further strengthened its programming line-up by launching new shows and revamping the existing ones. The initiatives have been launched with the much anticipated India England ‘Payback Series’ to get maximum traction.

Neo’s new programming mantra is to provide authoritative & entertaining content to their viewers and the mix of the new shows are reflective of this philosophy. The new programming mix coupled with the blockbuster live action is an unbeatable combination and will delight every sports fan in India.

Commenting further on the new developments, Mautik Tolia, EVP-Programming NEO Sports Broadcast Pvt. Ltd said, “This month we are launching three shows and then for the next month we would be launching few more shows. We are planning to launch 17 new shows in the coming months”.

It is not a sudden move by Neo Sports to launch these shows. Over the last 5 years, we have kept on launching new shows.

Dial S for Sports, is going to be a weekly show which would be telecast on Friday and then would be shown during the weekend. It will cover all the sports like Football, Tennis, Hockey, Motor sports and Cricket. So it is a show for a complete sports lover.

India’s next 11, is to focus on next emerging players from all over India. Their performance would be noticed right from the selectors to an IPL franchise owners so that they can have such good players in their teams.

Academy is going to be like a television academy where all the ex cricketers (batsmen, bowlers, keepers) would teach about the technique to the aspiring cricketers and the ones who cannot get a proper coaching but want to learn a lot about cricket.

Shows like Dial C for Cricket has done very well for Neo Sports and it would come up with something good for its audience and be re-launched as it going for a season break. Cricket Tadka Marke is another popular show which is going for a season break and would be re-launched later on.

India Vs England series as well as upcoming home series against West Indies were the main marketing platform looked at for launching these new shows as the target audiences were perfect as cricket lovers for television. Apart from that, online, on ground and digital marketing are going to be done for launching these shows.

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