Neo Sports Broadcast Pvt Ltd will broadcast Live the Duleep Trophy finals, to be played in Eden Gardens, Kolkata, from November 12-16, 2006. The finals will be telecast Live on Neo Sports, a 24-hour cricket centric sports channel, in English, and on Neo Sports Plus, a sports entertainment channel, in Hindi. The finals will be played between Sri Lanka ‘A’ and North Zone.
Shashi Kalathil, CEO, Neo Sports Broadcast, said, “This is a first for domestic cricket and will go a long way in building interest around flagship domestic properties. Audience research has shown that there is a huge untapped viewer base, which can be brought into the fold with regional language feeds.”
“Neo Sports Plus will soon start broadcasting multiple language feeds beyond Hindi, based on the geographical interest for certain domestic matches,” he added.
Neo Sports made its debut on October 1, 2006 with the Challenger Series, and Neo Sports Plus, which was launched on November 8, 2006 have fulfilled a long standing need for a platform for domestic cricket and other sports relevant to Indians.
Neo Sports Broadcast has entered into an exclusive distribution tie-up with STAR India, to take Neo Sports and Neo Sports Plus across the length and breadth of this country. The channel will be available on cable, DTH and new media platforms.