Neo Sports Broadcast and Tata Sky have signed an agreement, wherein Tata Sky, a DTH platform, will carry Neo Sports and Neo Sport Plus. The agreement commences with immediate effect.
Commenting on this development, Shashi Kalathil, CEO, Neo Sports Broadcast Pvt Ltd, said, “Neo Sports’ carriage on India’s premier DTH platform, Tata Sky, is a major and propitious announcement that we are making as an independently distributed bouquet. There are several customer interactive innovations possible around cricket and we shall be working closely with Tata Sky to bring to our viewers an unmatched viewing experience during the upcoming India-Australia series.”
Vikram Kaushik, Managing Director and Chief Executive, Tata Sky, said, “We are delighted that Neo Sports with their unparalleled depth of India cricket rights will now be available to our viewers on Tata Sky.”
It may be recalled that Neo Sports Broadcast Pvt Ltd had decided to independently distribute its TV channels two months back after terminating their distribution arrangement with STAR India. Arun Poddar, then Chief Executive of Zee Turner, joined Neo to lead this initiative.
Neo Sports is on a distribution ramp up for the forthcoming October India–Australia ODI series. Kalathil added, “Neo Sports had already signed cable distribution deals in major cities in the North, Central and parts of West India. These include Delhi, Gurgaon, Chandigarh, Lucknow, Jaipur, Bhopal, Indore, Mumbai, Ahmedabad and Baroda.”