Neo Sports Broadcast launched an all-sports channel ‘Neo Prime’ on June 3, 2012. The move, which is touted as part of the strategic focus on acquiring top sports blockbusters, marks the end of Neo Cricket. The objective is to “showcase maximum sports content during prime time”.
In a prepared statement, Prasana Krishnan, COO, Neo Sports Broadcast said, “Neo Prime is the prime feed of a premium all-sports channel. The channel will showcase HD ready sports content and will shortly launch an HD offering.”
As part of a long-term strategy, Neo has been acquiring sporting events such as UEFA Euro 2012, French Open, World Series Hockey, Sultan Azlan Shah Cup, Copa America and Rugby World Cup in addition to the network’s existing bouquet of Asia Cup, German Bundesliga, Davis Cup, US PGA Tour, BWF Badminton Super Series and Fed Cup, amongst others.
Krishnan added, “The network will soon announce a slew of big ticket acquisitions. The two all-sports channels – Neo Prime and Neo Sports – will ensure scheduling conflicts are addressed to maximise the network viewership.”
Neo Prime’s aim is to create a prime time destination for sports fan with a mix of live action and programming including the likes of the Academy and Dial C for Cricket.
The end of Neo Cricket was imminent when Neo Sports did not win the BCCI cricket rights in the recently concluded bid. Now, Neo Sports Broadcast owns and operates two all-sports channels – Neo Prime and Neo Sports.